http://www.youtube.com/watch?gl=US&hl=en&client=mv-google&v=at_f98qOGY0&nomobile=1
How does the opening emphasize the globalization shown in the video?
How does the absence of any negative images affect the video?
How is the the relation of Discovery Channel possibly affecting the video and globalization?
How does the song and its lyric attribute the video?
Discuss what is seen and different techniques used throughout the video to present a more global world.
12 comments:
The jubilant background music and the lovely image appeared on the video bring audience a feeling of peace and happiness. This video also shows different culture such as Africa dancing. And I think those different culture are related to the topic—globalization. Discovery Channel always shows the top technology and introduces the many culture in foreign countries. It helps the audiences who watch this Channel will know more about the world or will incite curiosity of audiences to learn the culture of other country. Connection between cultures will help to expand globalization. So Discovery Channel is real a good program for expanding globalization. People all around the world are greeting to the scene they saw and describing their strong emotion of loving the whole world.
At the beginning of the video, there are two astronauts space walking in the universe. They are facing and looking at the earth, which emphasizes the globalization by showing the earth as a whole in the cosmos. Also, during their conversations, they mention that the earth never gets old, which reflects the theme of this commercial—the world is just awesome. Then, looking into the earth, two astronauts express their love to mountains, clear blue sky, bridge, flying big whale and the whole world. By showing pictures of these nice things from different places and beautiful night of Hong Kong, the video conveys how wonderful the things are over the world. Next, the video shows different images of people doing different jobs. A man is dealing with dirty things; a woman is doing dissection on a Egyptian king; Monks are reciting outside the temple. No matter how hard or how boring their jobs are, they all express their love to their jobs. After that, the video shows the image of people who do researches on dangerous things or explore under dangerous situations, like tornado, arachnids, hot magma and giant squid. However, they contribute their loves to them even though they need to take risks. All the images show that our world is awesome since it is full of love.
The discovery channel brings anecdotes all over the world to the audience to let them enjoy the awesome world. At the same time, it leads people to not only live with love, but also live with heart and eyes that are good at discovering wonderful things in daily lives.
The song is played in lively rhythm that makes the video more cheerful and makes audience feel more delight when they are enjoying the awesome world.
There are two astronauts on a spacewalk at the beginning of the video, whey they look at the earth, one astronaut makes himself want to break into a song. Then the song starts, the video shows the things when people sing them. When people sing “I love big bridges”, the Milau Viaduct Bridge shows up in the video. People repeat singing “I love…” in the video with emerging different things. Actually, the video does show some negative effects, such as “I love tornados”; “I love hot magma”; A man firing a grenade launcher (is like a RPG) to destroy a house. It is easy to connect to a disaster or a war when audience sees the things above. We can see many famous people in this video, such as Stephen Hawking, Bear Grylls. We could easily to recognize them since they always appear in Discovery Channel. People have a same though in this video, the world is diversity though. If we highly summarize their meanings, it should be “I love the whole world” just like people sing it at the end of the video. Globalization connects this diversity world between people and other things. And just because people like discovering the world, we are getting closer. That is the topic Discovery wants to show to the audience.
The opening of this video emphasizes globalization quite literally, showing astronauts in space looking down at Earth. The absence of any negative images puts any negative events or the like out of the viewers mind. It makes the way the video portrays the globe quite positive. The song itself is lighthearted and slightly comical, making the viewer smile and see everything in a positive and happy light. The repeated lyric, "I love the whole world," communicates the unity portrayed through the video. Once you see that the commercial is for the Discovery Channel it makes even more sense, since the Discovery Channel travels the world and looks at its people and environment.
The rhythm is very catchy. After watching it first time, you can actually hum with it. As an advertisement for Discovery, this video does a good job. By showing so much scenes from all over the world, including the underground and up in the air, people, old people like mummies, and many aspects of nature, the viewers are presented with the globe in just one minute. I think that is the amazing side of globalization. Things in the past may take years to accomplish now can be done within a short time.
The video starts with two astronauts who are saying hello to mountains and sky, and they are going to give a hug to the earth. This beginning shows that the whole world seems to be small that people can reach out to the everywhere of the earth.
Then there are different people with different jobs and races shown in the video. The video shows audience a crazy and beautiful world by these different people. The lyrics are sung by people from different walks of life, for example, the drive sings “I love oceans”, the prospectors sings “I love dirty thing”, the archaeologist sings “I love Egyptian kings” and so on. These lyrics show a world that consisted by various kinds of different things. Also, there are different races of people appear in the video. Some are from the primitive tribe, and some are from the modern society. This shows that the world under the globalization is tolerant of different cultures and racial background. Everyone is able to enjoy the world.
This video is broadcast by Discovery Channel. It is the program that leads people to discover the world, and I think this video is best show the aim of Discovery Channel, which is to discover the world, and make the world a better and more harmonious place.
After watching this commercial, I feel discovery channel is as the same awesome as the world, because the amazing world will be discovered through the discovery channel. At the beginning, looking broader, two astronauts discuss the earth never gets old. Since the earth always be active, it is curious to figure out what’s happened on the earth. They start to sing the song – “I love the mountains, I love the clear blue skies, I love the big bridges…”. The scene is draw from the space back to the earth. In fact, lots of occupations are worth to care. People in distinct careers repeat to sing “I love…”. They love their jobs, no matter they are honorable, hazardous, dirty, exciting or odd. The world is diversity and wonderful, as the ending text – “We love the whole world”. Besides our common sense, Discovery will lead us to discover the world, to change our mind and to love the world more.
The opening of the video shows two astronauts from what could be any country looking over the globe admiring its beauty, this is a very good example of globalization. The idea of one beautiful world is present in every scene and this is the main reason why there are not any negative images, if there were then the messege would be less effective. Theres a large idea of unity that is portrayed through repetition of words and showing a diverse crowd of people.
The opening scene emphasizes the globalization in the video because it shows the entire earth, which is where globalization starts. The absence of negative images in the video creates an emphasis on the positive parts of the world. It celebrates the earth by showing it's good parts, without showing the negative, less attractive parts. The relation to the discovery channel doesn't take away from the video at all, because the discovery channel has always been about the earth, and educating people about it. The song and lyrics add to the theme of celebration of the earth,the lyrics are highlighting certain attributes of the earth that are loved. Many elements of the video add to the feeling of a more global world. Elements such as showing many different peoples and settings help to create a more global feeling, showing the globe as a whole contributes to this feeling as well.
The main point of repetition in the video is the words "i love" followed by what the individual person loves about the world. Some of these things are things that are not universally loved. For example one of the people is in a sewer saying he loves dirty things. Another is Bear Grylls holding a giant spider and saying how much he loves arachnids. Why put these things into a commercial whose main purpose is to get people to watch your network? Wouldn't you only want to put in things that are universally liked in order to draw more viewers? If you look closer at the advertisement you will see that these things are presented in a very non threatening and almost appealing manner. The sewer that is being explored isn't a dark creepy looking place, it's sunny and almost serene. The arachnid that Bear Grylls is holding is not being aggressive, it's just sitting peacefully on its hand. The discovery channel is showing that even though you might think you yourself might not love certain things that they are showing, they are somewhat inviting you to find out why other people love them and pique your interest in that way.
The opening of the video emphasizes globalization in a few ways. The most prominent is that it features astronauts gazing at the world as a whole. They state that the world is beautiful, world, meaning everyone and everything. The absence of any negative images puts the video in a more positive light. It associates the video with a peaceful world where exploration and knowledge are promoted. The video associates the worldly elements depicted with the Discovery Channel. They slip scenes of actors on the set of their respective shows singing lyrics to the song in between clips of people across the globe singing the song. The song and its lyrics depict a peaceful nature with the Discovery Channel and its' shows.
This video is a good way to end the blog the theme of our class has been globalization and this is the message that globolization should protray. All different situations, people, environments, and that is a wonderful world full of all different types of people and when we work together in harmony this world is a beautiful place and the discovery channel message is that the discovery channel can connect you to the world and thru the discovery channel you can see and experience all of these different things in the beautiful world.
KYS
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