From the group:
View the Visa commercial for the 2010 Beijing Olympics. This video contains many interesting themes such a sepia undertones, still photography, and emphasis on connections between humans. What do you believe to be the significance of these and other main themes throughout the video? Discuss how they contribute to the overall impact of the video on the audience. It is encouraged that you discuss other themes that you find prevalent throughout this video. Also how does this video compare and contrast to the World Cup video we viewed in class?
heres the video: http://www.youtube.com/watch?v=1V22PebTiik
15 comments:
This Visa commercial for the 2010 Beijing Olympics places an emphasis on global unity through sports and competition. The constant sepia undertones seem to reinforce this concept, visually unifying everyone featured through the same colors and tones. The pictures featured were also all ones of comradery and unifying moments between contestants from different countries. The World Cup video that we viewed in class is very simiar to this one in its messages. Both represented unity through some kind of international sporting event. The World Cup video was much more specific in listing similarities and differences, while this video just stated the setting aside of our differences in general.
This Visa commercial seems to imply that Visa unifies the world that no matter what country you may be in or no matter what country you are from that like the olympics Visa unifies the world and the presence of Visa is recognized all through the world like the olympic games it is a tradition a symbol of unity in any setting or arena. It makes the viewer say to ask the question Why not Visa? If I don't use Visa where ever I go how will I be able to do business all over the world.
Kimberly
This Visa commercial uses sepia undertones as the whole background, which makes this commercial special and impressive. This kind of undertones creates an atmosphere of dignity that Olympic Game owns and it's color is similar to that of the Olympic flame as well. We all know that the Olympic flame represents purity, friendship and peace, so sepia images highlight the significance of Olympic games that different people from different countries come together, spend time together and celebrate together, which is a type of globalization. Moreover, the color is similar to the combination of white, black and yellow, which are the skin colors of three different races. It conveys that everyone is the same in the game and there is no race discrimination.
Another characteristic of this commercial is still photography. These images are several classical moments chosen from Olympic games that present the connection between humans. The first and second photos show the overview of the stadium which is full of people. It seems like a epitome of the earth that people all over the world live in one big family. Other images show athletes share joys and cheer together after games.
The World Cup video we watched in class is similar to this video in theme. They all intend to emphasize unity during international sports games. However, the ways are different. The World Cup video lists features of different countries of different aspect, such as economics, culture, history and religion; while this video focuses on showing the connection among people.
The theme of the video promotes people coming together and putting aside differences for the Olympic games. The video uses various visual techniques such as sepia and still shots to allow for the viewer to be captivated by the presentation. The still shots are depictions of people embracing and of people showing unity. This further promotes the idea of coming together for the games. This mirrors the video viewed in class because they both promote unity for this event. The smooth voice of the narrator lulls the viewer into fully taking in the message that is presented.
This commercial emphasizes Olympic Games unite world. Although people come from unique places, have different values, and even have different ideas, we set all things aside. This video promotes “come together” as its theme. This commercial uses all the yellow images as its main color. It looks nostalgic and classic, which makes audience think deeply that the memories of Olympic Games are worth to collect. In the end of the video, the term “one” comes up, and let audience realize that the world unites together, not separate, then we can see that the video shows an image that several hands hold together, and a title “Go World” comes up. I realize this is the time people should celebrate and cheer together, unite as one group, which is the theme the video promotes.
The World Cup video has a very similar theme as we saw in the class. Both of them promote the concepts of “one” and “unity”. The World Cup video emerges a very exciting style, makes audience want to join the even immediately. The Olympic Games shows a very moving style, audience may think deeper.
After watching the visa commercial for 2010 Beijing Olympics, I think the main point is the global unification among different countries, different regions, and different people. But they all come here together to cheer and celebrate the Olympic Game.
This video is a slides show. The most-appeared things I saw in the video are hands. In the first slide, I saw many people lifting their hands, and those people look extremely excited. Besides, there are several slides showing the close-ups of hands. I believe “hands” is a sign of this video to illustrate this global unify and combination among different people. We can see although those hands are different sizes and different color, finally they are held together. So there are no racial discrimination, no gender discrimination, and no religious bias.
This video also contains sepia undertones. This is a symbol of hope and dignity since this kind of color is same as that of sunlight and flame. In addition, because all the things in this video are the same color, so this theme is also illustrate the absence of racial discrimination.
I believe both the video we watched in the class and this commercial refer to globalization. However, the difference between those two videos is that the first video just showed the different kinds of different aspects of globalization, such as labor force and franchising. And this visa commercial emphasizes the connection between people from different background.
After watching the visa commercial for 2010 Beijing Olympics, I think the main point is the global unification among different countries, different regions, and different people. But they all come here together to cheer and celebrate the Olympic Game.
This video is a slides show. The most-appeared things I saw in the video are hands. In the first slide, I saw many people lifting their hands, and those people look extremely excited. Besides, there are several slides showing the close-ups of hands. I believe “hands” is a sign of this video to illustrate this global unify and combination among different people. We can see although those hands are different sizes and different color, finally they are held together. So there are no racial discrimination, no gender discrimination, and no religious bias.
This video also contains sepia undertones. This is a symbol of hope and dignity since this kind of color is same as that of sunlight and flame. In addition, because all the things in this video are the same color, so this theme is also illustrate the absence of racial discrimination.
I believe both the video we watched in the class and this commercial refer to globalization. However, the difference between those two videos is that the first video just showed the different kinds of different aspects of globalization, such as labor force and franchising. And this visa commercial emphasizes the connection between people from different background.
This visa commercial for the 2008 Beijing Olympics emphasis the unity of human being by associated with Olympic games. In the video, there are many frames that express the thousands of people’s excitement during the game. At that moment, there is no racial discrimination, no culture conflicts, no religious prejudice, no political struggle and no other any hostility. All people come together to cheer and celebrate. This is the power of Olympics games. Visa as a credit card that can be used as the worldwide sponsor, and there is no difference wherever you are. This matches well to the theme of the Olympics. This video is almost same as what we viewed about the World Cup video. They both stress on the harmony and equality among people.
p.s: Beijing Olympics was held in 2008, not 2010. :)
One huge strand that I observed throughout this video was hands held together and raised high. The hands held high could represent a world wide achievement. Also, being consistently holding others' hands, it can represent unity and togetherness of the world. I feel that the constant display of images of people and hands held high are created to try and unify a group of people, being the world. This video is comparative to the World Cup video being that it is using images of many different races and cultures. But at the same time, this video is extremely different because it is pure people and sports. The previous commercial we watched compared everything from politics, religion, and sports to sex, race, and regions. Although being very different, both videos strive to unify the world for the better. Whether they unify just through soccer or a whole array of sports, they both try to sway the audience for the same cause.
In my opinion, what the commercial want to express to audience is the prejudice, difference, even hostility will be dispelled and people from all over the world will come and celebrate together in front of the 2008 Beijing Olympic game. This commercial consists of several photos which had yellowed with age and the commentary. Contrary to the World Cup video we viewed in class which has fast tempo and is full of passion, this video can arouse audience a tender and nostalgic emotion and also evoke their desire to the peace using its classic background music and the furry voice. However, both these two video want to promote the communication of countries and people in different areas.
In those still photos, African, Asian, Caucasian and the other races (which can be identified by observing their features of appearance) all hand up to express their excitement, shake hands with each other as a token of the friendship, cheer their victory and celebrate together. The torch burning in the main stadium which appeared in the photos is Olympic flame symbolizing brightness, solidarity, friendship, peace and fair play and people crowding around the flame represents people are longing for the peace and friendly communication.
When I watch this commercial video of 2008 Beijing Olympic games at the first time, hardly can I find the special difference between this to the one about the 2010 South Africa World Cup about the messages sent and advocated by both of them. From the words I've heard, they all annotate and propagate that in the special period of Olympics or World cup, people all around the world from different areas, different countries and different religions stop their conflicts, their biases and their turbulent emotions to celebrate in sports competition. The difference is that the World Cup video focus on more specifical issues and differences.
However, after watching again and again, and trying to contemplate in deeper place, several important conceptions I found in this video. First, sepia tone plays a significant role in this video by showing everything in one color, which represents the slogan of 2008 Beijing Olympics " One World, One Dream". And what I saw the most is people put their hand together towards sky.
For me Olympics is such an exciting and precious event, not only because it will only take places limited times in my life but also it brings me a lot of wonderful scenes, excitement, merriment and touch. To be a Chinese, any Chinese athlete's brilliant performance can make me feel proud, and I will pray for them even I just sit in front of TV. Because in that moment, I will have the same sense of the belongingness to the same country, and to the same nation with each and every individual Chinese. And also the feeling of glory of the country. Meanwhile, just like what the video says, at this specific moment, we put all the arguments and things make us different aside, we will deem each other as the same. If we see some athlete break the record, we all feel excited. At this moment, we more feel like we are in the same union, a union made up by all human no matter where he or she from and no matter how rich or how pool. During the Olympic games, we will be touched and moved by different stories, dramas that happened between different people and countries. We see people help each other, cheer up each other even though they are competitor, even though one comes from west hemisphere the other from east hemisphere. We taste love, we see helps, we extol and appeal modesty, morality, piousness and rightness in this game between different people, different countries. Yes, " One World, One Dream!"
During the period of 2008 Beijing Olympics, Visa released a commercial – Visa Olympics: Come Together. Visa seems itself as a form of Olympics. What does Olympics Game mean? Unification! Visa spreads all over the world. When you were going to watch Olympics in Beijing, taking a Visa card with you, you would not worry about consumption without cash. It unites you with others, no matter where you are going to go, a Visa credit card does work. Therefore, how does this advertising show this theme?
The most impressive quality of this video is its sepia undertones. It conveys the longtime of Olympics. Olympics Game is held every 4 years and it has sustained for more than 100 years. It represents the constant idea on connection. Covering with sepia, slides let you forget who they are and what kind of people they are. We are all the same.
Hands emerge in every piece of slides. Hands are the most usual part of body to connect others. Using hands says “Hi”. Shaking hands makes a deal. Clasping hands shows trust and sincerity.
Unfortunately, I didn’t watch the video in class during the first week, but I know peace, globalization, friendship and unification are all expressed by Olympics Games.
This video resembles the World Cup video a lot. They have similar themes, for example, the Olympics Games is just like the 2010 South Africa World Cup, extracting people from all the differences that bound them and bringing the whole world together as a whole. What is interesting is that the World Cup video is a non-commercial video aims only to attract people’s attention to one thing: the World Cup. But this one, apparently sponsored by Visa, mainly has two proposes: one is for the publicizing of Olympic games, the other one is for attracting potential consumers for visa.
The video showed a lot of moments of people holding hands. This serves the theme of the video because normally people holding hands indicates they reached an agreement or a conclusion, or at least they were brought together or compromised. So this serves well to the theme of the video: come together.
Another thing worth mentioning is that actually the praise of Visa came last of the video. If they presented Visa at first of the video, many people would be disgusted of the commercials and just walk away. On the contrary, presenting Visa in the end of the video lifted Visa’s reputation because Visa is the sponsor of the good cause which stuffed a deeper meaning inside Visa.
This video revolves around the concept of unification. Visa is trying to remind us all of what the Olympic games mean to the world, and they show this through the use of a strict color scheme and a repeating theme of hands.
Using the strand of hands is a perfect symbol to show bonding of nations through the games. Our hands are common tools we all use for similar tasks such as: celebrating, greeting, supporting, and hard work. Our hands are used to build and unify and Visa was very smart by utilizing this very simple reference.
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